- 1st Promotion @ Family Mart, Vietnam : August 29 - September 2, 2012
29 August 2012, Yamamori had first promotion activity in Ho Chi Minh, Vietnam at Family mart, inside Japanese food zone. We launched our 4 products as Sesame sauce, Tonkatsu sauce, Worcester sauce and Honkaeshi sauce. Tonkatsu sauce was very well responses by Ho chi minh people.
- 2nd Promotion @ Family Mart, Vietnam : September 7 - October 5, 2012
We had promotion activity in Ho Chi Minh, Vietnam at Family Mart. Our activities were in 8 branches.
- September 7 & 18, 2012 : 2 Branches
- September 20 - 21, 2012 : 2 Branches
- October 2 - 3, 2012 : 2 Branches
- October 4 - 5, 2012 : 2 Branches
Tonkatsu sauce was interested and children enjoyed eating with fried dish.
Promotion @ Aeon Mid Valley Megamall & AEON Bandar Utama city centre, Malaysia : August 31 -September 9, 2012
Customers who come to shop in Mid-Valley Megamall come from many places around Kuala Lumpur.
While customers who come to shop in Bandar Utama city centre are regular customers who live nearby such as housewife and home cooking person.
For the first stage, we emphasized to promote Teriyaki Sauce. As a lot of customers in Malaysia already know "Teriyaki", it was a chance to introduce our brand with Teriyaki Sauce.
We let customers to try sauce and introduced chicken teriyaki for Teriyaki Sauce. Also, distributed small cooking leaflet to acknowledge customers how can cook with Yamamori Sauce, and give price discount promotion. From this promotion Yamamori Teriyaki Sauce has got well responses from Malaysia customers.